A. customer groups
B. customer needs
C. technology
D. all of the above
0
To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
0
The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. demand side
B. supply side
C. complementary side
D. descriptive side
0
The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing
0
The determinants of service quality in service-quality model includes ____________?
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing
0
The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above
0
The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
0
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services
0
The pricing technique which transfer from off-peak periods to peak periods is classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
0
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
A. complementary pricing
B. differential pricing
C. reservation pricing
D. non-peak pricing
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