A. customer groups
B. customer needs
C. technology
D. all of the above
Related Mcqs:
- The kind of online marketing domain which is initiated by business to target the business is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The retail business built on a place that is owned, planned and developed as single business unit is classified as?
A. shopping center
B. specialty center
C. corporate center
D. warehouse club center - In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - In measuring consumer’s major AIO dimensions, the ‘activities’ includes?
A. social events
B. social issues
C. recreation
D. both a and b - The lifestyle measuring consumers major dimensions such as?
A. activates
B. interests
C. opinions
D. all of above - The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing - The VALS segmentation main framework dimensions are ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B - The total number of products that will be bought by defined set of customers for specific area is called __________?
A. market demand
B. product demand
C. services demand
D. customer buying power - The increase in business legislation and special interest groups is classified as __________?
A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends - The structure, policies and corporate culture to change business environment are called __________?
A. organization
B. company
C. conglomerate
D. diversified market
