A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing
Related Mcqs:
- The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management - When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?
A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation - Services provided by marketing channels to their customer in a collective way is classified as _____________?
A. functional integration
B. product integration
C. channel integration
D. location integration - The planning of marketing tactics, merchandising and customer services is the part of ___________?
A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan - To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
A. demand side
B. supply side
C. complementary side
D. descriptive side - Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
A. market development system
B. market record system
C. marketing intelligence system
D. market information system - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
