A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. line consistency
B. line stretching
C. line filling
D. line depth - The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - The function of closeness between product’s performance and product expectation is classified as ___________?
A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance
