To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?

Related Mcqs:

1. To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?

   A. descriptive side
   B. demand side
   C. supply side
   D. complementary side

2. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing
   B. geographical pricing
   C. cyclical pricing
   D. short term pricing

3. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

4. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

5. The pricing technique which transfer from off-peak periods to peak periods is classified as __________?

   A. complementary pricing
   B. differential pricing
   C. reservation pricing
   D. non-peak pricing

6. When the captive product pricing is used for services then this pricing strategy is classified as?

   A. two-part pricing
   B. combine pricing
   C. double pricing
   D. optional part pricing

7. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

   A. Vertical Integration
   B. Horizontal Integration
   C. beta Market
   D. Meta Market

8. The marketing done by motivating and training of employees for differential customer services is classified as ___________?

   A. interactive marketing
   B. internal marketing
   C. external marketing
   D. descriptive marketing

9. The factors that must be considered while designing the pricing strategies are?

   A. price of competitors
   B. strategies of competitors
   C. marketing strategy
   D. all of above

10. The pricing strategies related to product mix consists of?

    A. product bundle pricing
    B. by-product pricing
    C. captive product pricing
    D. all of above