The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?

Related Mcqs:

1. The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?

   A. oligopolistic discount
   B. equalizing discount
   C. offset discount
   D. seasonal discount

2. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

3. The process of comparing own products or services to leading firms practices to improve performance and quality is called?

   A. strategic analysis
   B. corporate image analysis
   C. benchmarking
   D. customer value analysis

4. The banks, hotels, airlines, law firms and insurance companies are example of services of __________?

   A. government sector
   B. private non-profit sector
   C. manufacturing sector
   D. business sector

5. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?

   A. users
   B. influencers
   C. deciders
   D. initiators

6. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

7. The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

   A. cash discount
   B. seasonal discount
   C. functional discount
   D. quantity discount

8. The services or products that customers buy immediately after noticing are classified as?

   A. augmented product or services
   B. convenience products and services
   C. shopping goods or services
   D. sought products or services

9. The formal decision making process by which large organization buy the services and products is classified as_________?

   A. organizational buying
   B. large buying
   C. small buying
   D. procedure buying

10. The segmentation of market in groups having similar needs and wants is known as?

    A. intermarket segmentation
    B. intramarket segmentation
    C. income segmentation
    D. psychographic segmentation