A. users
B. influencers
C. deciders
D. initiators
Related Mcqs:
- The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - The individuals who use the products and initiate defining the product requirements are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying - The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. modified task
B. straight rebuy
C. new task
D. modified rebuy - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers
