A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design
Related Mcqs:
- In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
A. performance
B. advantage
C. presence
D. brand relevance - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products - The marketing strategy which does not focus on the difference between the consumer needs is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
