A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Related Mcqs:
- The method of managing promotional budget to match the outlays of competitors is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - A written document that summarizes the marketing objectives and how to achieve them is called __________?
A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition - The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties
