Rising promotion costs and shrinking profit margins are the result of ___________.

Related Mcqs:

1. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

2. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

3. Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?

   A. discount store
   B. selective store
   C. extensive store
   D. exclusive store

4. The price margins fall and price competition increases when the index of market penetration is ____________?

   A. high
   B. low
   C. zero
   D. fixed

5. The sum of variable costs and fixed costs is called?

   A. total costs
   B. overhead costs
   C. markup costs
   D. both a and b

6. The sum of variable costs and fixed costs is classified as _______?

   A. fixed costs
   B. total costs
   C. augmented costs
   D. variable costs

7. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

8. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

   A. point of purchase promotion
   B. cents off deals
   C. sales premium
   D. advertising specialties

9. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?

   A. price packs
   B. cents off deals
   C. advertising specialties
   D. both a and b

10. The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

    A. event marketing
    B. sponsored marketing
    C. branding
    D. premium marketing