A. event marketing
B. sponsored marketing
C. branding
D. premium marketing
Related Mcqs:
- The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
A. price packs
B. cents off deals
C. advertising specialties
D. both a and b - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion - The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates
