A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals
Related Mcqs:
- The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
A. price packs
B. cents off deals
C. advertising specialties
D. both a and b - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
A. event marketing
B. sponsored marketing
C. branding
D. premium marketing - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - According to consumer promotion techniques, the cash refunds are also classified as?
A. price packs
B. sweepstakes
C. point of purchase promotions
D. cash rebates - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates - The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing