Marketing Communications Customer Value

A. Place
B. Product
C. Price
D. Promotion

A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b

A. casual research
B. exploratory research
C. descriptive research
D. both a and c

A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. personal sources
B. commercial sources
C. public sources
D. all of above

A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration

A. experimental research
B. ethnographic research
C. observational research
D. survey research

A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion

A. marketing process
B. selling process
C. intermediation process
D. nominal process