A. Place
B. Product
C. Price
D. Promotion
0
In growth-share matrix, the vertical axis represents?
0
The research which is completed with the objective to test hypothesis is called?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b
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The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
0
The internal limitations can be classified as organization’s own?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
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The kind of information consumer obtains from mass media and internet searches classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The first step in personal selling process is to?
A. personal sources
B. commercial sources
C. public sources
D. all of above
0
In marketing research, asking preferences and questions about buying behavior is example of?
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration
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The short term benefit given to the customers to attract more customers is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
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The series of steps that must be followed by sales people is classified as?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
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