A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Related Mcqs:
- The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment - Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The major types of retail organizations includes?
A. corporate chains
B. retailer cooperatives
C. voluntary chains
D. all of above - The buying center includes all the organizations who play roles as_________?
A. initiators and users
B. deciders and approvers
C. buyers and gatekeepers
D. all of the above - The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above - An impel action by strong internal stimulus is being classified as__________?
A. learning
B. breaking
C. motivation
D. drive - The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
A. desirability
B. deliverability
C. differentiability
D. feasibility
