A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels
Related Mcqs:
- The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The type of market offerings that customers buy without committing any buying efforts are called?
A. specialty products
B. local goods
C. convenience products
D. industrial products - The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
A. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The methods used to determine total budget for advertising its market offerings are?
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
