The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

Related Mcqs:

1. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

   A. sales promotion
   B. offline promotion
   C. direct channeling
   D. direct marketing

2. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

   A. inbound promotion
   B. outbound promotion
   C. organizational promotion
   D. consumer promotions

3. The set of organizations interdependent on each other that help in making market offerings available to customer are called?

   A. interactive channels
   B. marketing channels
   C. pricing channels
   D. basing point channels

4. The factors that affect Company’s ability to maintain customer relationships are known as?

   A. Marketing environment
   B. Marketing dashboard
   C. Marketing plan
   D. Both a and b

5. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

   A. event marketing
   B. sponsored marketing
   C. online marketing
   D. off deal marketing

6. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

7. The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as?

   A. innovative marketing
   B. inbound ⁄ outbound marketing
   C. consumer oriented marketing
   D. customer value marketing

8. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

   A. database marketing
   B. customer database
   C. detailed database
   D. company database

9. The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?

   A. our product purchase intention
   B. other product purchase intention
   C. our product perception
   D. other product perception

10. The gathered and acted upon information about the market and its offerings is the part of _________?

    A. the market-sensing process
    B. the customer acquisition process
    C. the fulfill management process
    D. the new-offering process