According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

Related Mcqs:

1. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion B. personal selling C. public relations D. advertising...

2. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

   A. sales promotion B. personal selling C. public relations D. advertising...

3. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

4. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

   A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy...

5. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion B. personal selling C. public relations D. advertising...

6. The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

   A. customer acquisition process B. the new-offering process C. customer relationship management D. the strategic management process...

7. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations B. advertising C. sales promotion D. personal selling...

8. The method of managing promotional budget to match the outlays of competitors is called?

   A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method...

9. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

10. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

    A. database marketing B. customer database C. detailed database D. company database...