A. selective attention
B. selective distortion
C. selective retention
D. all of above
0
The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
0
The tendency to which existing products appears less superior compared to innovative products is classified as?
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing
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The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
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The aspects of brand that are linked to human traits, developed in a specific mix called?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure
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The pricing issues across channel levels includes?
A. Brand awareness
B. brand personality
C. self-concept
D. self-image
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When any potential customer become a regular user of the product, this change is called?
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above
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After the idea generation through internal and external sources, the next step is?
A. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
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The type of information consumer obtains by using and examining the product is classified as?
A. idea screening
B. product screening
C. customer screening
D. raw material screening
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Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. experiential sources
B. commercial sources
C. public sources
D. all of above
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