A. event marketing
B. sponsored marketing
C. branding
D. premium marketing
0
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
0
According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
0
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs
0
According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions
0
The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above
0
The Jeep can associated with brand personality trait known as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above
0
A descriptive thought about something held by a person is classified as?
A. ruggedness
B. competence
C. sophistication
D. excitement
0
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. learning
B. attitudes
C. beliefs
D. perception
0
In the personal selling process, the step which consists of identifying potential customers is classified as?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
Download App