A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions
Related Mcqs:
- The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy - The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c
