The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

Related Mcqs:

1. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?

   A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing...

2. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

   A. event marketing B. sponsored marketing C. online marketing D. off deal marketing...

3. The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?

   A. event promotion B. off deal promotion C. trade promotions D. business promotions...

4. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website B. marketing website C. branding website D. viral website...

5. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

   A. adding an important feature B. triggering emotions to personal values C. linking product to engaging issue D. linking product to personal situation...

6. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

   A. linking product to engaging issue B. linking product to personal situation C. triggering emotions to personal values D. adding an important feature...

7. The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?

   A. linking product to engaging issue B. linking product to personal situation C. adding an important feature D. triggering emotions to personal values...

8. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?

   A. adding an important feature B. triggering emotions to personal values C. linking product to engaging issue D. linking product to personal situation...

9. The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

   A. expectancy elaboration model B. value elaboration model C. elaboration likelihood model D. value likelihood model...

10. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?

    A. organizational promotion B. consumer promotions C. inbound promotion D. outbound promotion...