The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

Related Mcqs:

1. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

   A. inbound promotion
   B. outbound promotion
   C. organizational promotion
   D. consumer promotions

2. The lot of marketing efforts are required to market the products and services for the product category called?

   A. unsought consumer products
   B. specialty industrial products
   C. industrial augmented products
   D. sought primary products

3. The marketers can build up demand of a particular product by?

   A. associating with strong motives
   B. using motivating cues
   C. positive reinforcement
   D. all of above

4. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website
   B. marketing website
   C. branding website
   D. viral website

5. When the marketers offer the products which is representation of the category as a whole is classified as ____________?

   A. representative heuristic
   B. motivation heuristic
   C. expectancy heuristic
   D. psychological heuristic

6. The products or services having significant group of buyers who are willing to make purchase efforts are called?

   A. sought products
   B. unsought products
   C. specialty products
   D. both a and b

7. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

   A. Cross-functional team orientation
   B. Collaboration model
   C. Customer orientation
   D. Management-driven organization

8. For marketing success, it is required to build relationships with?

   A. Suppliers & customers
   B. Marketing intermediaries
   C. Competitors
   D. All of above

9. According to categories of services mix, and the products that have no accompanying services are classified as ___________?

   A. tangible goods with accompanying services
   B. pure tangible goods
   C. pure services
   D. major service with minor goods

10. The number of intermediaries that made products or services available to final customer are classified as?

    A. flexible channels
    B. chain of channels
    C. channel levels
    D. marketing levels