A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Related Mcqs:
- The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c - Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market - Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above - Firstly, the marketers must think about?
A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts - The marketers can build up demand of a particular product by?
A. associating with strong motives
B. using motivating cues
C. positive reinforcement
D. all of above - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system - If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
The correct answer to the question: "Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer." is "Customer orientation".
