A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
Related Mcqs:
- The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
