Business Markets and Buyer Behavior

A. banks
B. investment analysis
C. stockholders
D. all of above

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

A. subsistence economies
B. industrial economies
C. developing economies
D. none of above

A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above

A. user status
B. usage rate
C. loyalty status
D. benefits sought

A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above

A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding

A. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b

A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above

A. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b