A. banks
B. investment analysis
C. stockholders
D. all of above
0
The VF Corporation offering more than thirty premium brands is an example of?
0
The economies that offer great opportunities are classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
0
A company’s internal environment considers?
A. subsistence economies
B. industrial economies
C. developing economies
D. none of above
0
The Apple customers who keeps buying same brand in every purchase is an example of?
A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above
0
The systematic planning for new products and customer driven strategy must be created for?
A. user status
B. usage rate
C. loyalty status
D. benefits sought
0
The ‘idea generation’ stage in new product development process does not include?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above
0
The Macro environment of any company or organization includes?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding
0
For marketing success, it is required to build relationships with?
A. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b
0
A company’s microenvironment, the ‘local publics’ consists of?
A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
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