A. user status
B. usage rate
C. loyalty status
D. benefits sought
Related Mcqs:
- The well-known brand ‘Apple’ is related to brand personality trait of?
A. ruggedness
B. competence
C. sophistication
D. excitement - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
A. exclusive marketing
B. shopper marketing
C. outbound marketing
D. inbound marketing - The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The low price sensitivity for buying the specific brand is called?
A. sought products
B. unsought products
C. industrial products
D. specialty products
