The factors that influence the purchase decision and purchase intention are __________?

Related Mcqs:

1. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition B. information search C. purchase decision D. both b and c...

2. The factors that can affect purchase decision and attention are?

   A. attitude of others B. unexpected situational factors C. expected situational factors D. both a and b...

3. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?

   A. users B. influencers C. deciders D. initiators...

4. When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?

   A. peripheral route B. central route C. expectancy cue D. value cue...

5. A level which defines the respondent’s intention to buy __________?

   A. intention-to-buy scale B. ranking scale C. Two option answer D. least important scale...

6. The factors influence innovation’s rate of adoption are?

   A. relative advantage B. divisibility C. communicability D. all of above...

7. The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?

   A. brand B. value products C. customized brands D. super brands...

8. The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?

   A. purchase cycle cost B. cost of responsiveness C. life cycle cost D. assurance cost...

9. The slow economic and technological changes which influence for larger period of times is called __________?

   A. super trend B. fabulous trend C. techno-socio trend D. mega trend...

10. The cost of the product that can be added to other large purchase of the product is classified as_____________?

    A. integrate loss B. segregate loss C. segregate gains D. integrate gains...