A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B
Related Mcqs:
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - A level which defines the respondent’s intention to buy __________?
A. intention-to-buy scale
B. ranking scale
C. Two option answer
D. least important scale - The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above - The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
A. brand
B. value products
C. customized brands
D. super brands - The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost - The slow economic and technological changes which influence for larger period of times is called __________?
A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend - The cost of the product that can be added to other large purchase of the product is classified as_____________?
A. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains
