A. relative advantage
B. divisibility
C. communicability
D. all of above
Advertisement
Related Mcqs:
- In ‘stages of adoption process’, the customer decides to become regular user in?
- A. awareness stage B. interest stage C. evaluation stage D. adoption...
- In ‘adoption process for new products’, the customer seek information in the?
- A. awareness stage B. interest stage C. evaluation and trial stage D. all of above...
- In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
- A. awareness stage B. interest stage C. evaluation and trial stage D. adoption...
- The ‘stages in the adoption process’ involves?
- A. awareness B. interest C. evaluation and trial D. all of above...
- The factors that influence the purchase decision and purchase intention are __________?
- A. unanticipated situational factors B. attitudes of others C. anticipated factors D. both A and B...
- The communication channels such as buzz marketing and word-of-mouth influence are classified as?
- A. non-personal communication channels B. non-emotional communication channels C. personal communication channels D. irrational communication channels...
- The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
- A. users B. influencers C. deciders D. initiators...
- The slow economic and technological changes which influence for larger period of times is called __________?
- A. super trend B. fabulous trend C. techno-socio trend D. mega trend...
- The unfavorable external factors or trends that may pose a challenge to company are called?
- A. Strengths B. Weaknesses C. Opportunities D. Threats...
- The Herzberg’s theory is based on two factors those are________?
- A. satisfiers and dissatisfies B. formal and informal C. regular and irregulars D. all of the above...
Advertisement