A. relative advantage
B. divisibility
C. communicability
D. all of above
Related Mcqs:
- In ‘stages of adoption process’, the customer decides to become regular user in?
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption - In ‘adoption process for new products’, the customer seek information in the?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above - In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption - The ‘stages in the adoption process’ involves?
A. awareness
B. interest
C. evaluation and trial
D. all of above - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The slow economic and technological changes which influence for larger period of times is called __________?
A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend - The unfavorable external factors or trends that may pose a challenge to company are called?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Herzberg’s theory is based on two factors those are________?
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above
