A. awareness stage
B. interest stage
C. evaluation stage
D. adoption
Related Mcqs:
- When any potential customer become a regular user of the product, this change is called?
A. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior - In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption - The ‘stages in the adoption process’ involves?
A. awareness
B. interest
C. evaluation and trial
D. all of above - In ‘adoption process for new products’, the customer seek information in the?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above - In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price - The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
