The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

Related Mcqs:

1. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The market which is segmented on the basis of ‘readiness stage’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The market which is segmented on the basis of age and gender of customers is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The market which is segmented on the basis of negative and hostile attitude toward product is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The international markets can be segmented on the basis of factors such as?

   A. geographic location
   B. cultural factors
   C. economic factors
   D. all of above

9. The information is acquired from examining, handling and usage of the product is classified as__________?

   A. personal sources
   B. commercial sources
   C. public sources
   D. experimental sources

10. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

    A. double pricing
    B. optional part pricing
    C. two-part pricing
    D. combine pricing