The information is acquired from examining, handling and usage of the product is classified as__________?

Related Mcqs:

1. The type of information consumer obtains by using and examining the product is classified as?

   A. experiential sources
   B. commercial sources
   C. public sources
   D. all of above

2. The information acquired from family friends and acquaintances is classified as________?

   A. public sources
   B. media sources
   C. personal sources
   D. commercial sources

3. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

   A. planned attention
   B. selective distortion
   C. planned distortion
   D. planned retention

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

6. The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

8. The complete set of stored information and information strength is classified as_________?

   A. associative network memory model
   B. distributive network memory model
   C. classified network memory model
   D. representative network memory model

9. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

   A. double pricing
   B. optional part pricing
   C. two-part pricing
   D. combine pricing

10. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

    A. idea’s external sources
    B. acquisition of ideas
    C. primary sources
    D. secondary sources