A. public sources
B. media sources
C. personal sources
D. commercial sources
Related Mcqs:
- The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - The information is acquired from examining, handling and usage of the product is classified as__________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - An unlimited and permanent repository of useful information is classified as________?
A. temporary memory
B. motivational memory
C. long term memory
D. short term memory - The way how information taken out from customer’s memory or mind is classified as________?
A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding - The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic - The people having authority to prevent information to reach the deciders and approvers are classified as________?
A. approvers
B. gatekeepers
C. evaluators
D. initiators - The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?
A. basic buying and selling
B. contractual selling
C. contractual buying
D. cooperative systems - The relationship which requires less cooperation and exchange of information is classified as________?
A. contractual selling
B. contractual buying
C. cooperative systems
D. bare bones
