A. social risk
B. attitude risk
C. psychological risk
D. physiological risk
Related Mcqs:
- The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups - The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The failure of any product, that can have health risk for user is classified as_________?
A. financial risk
B. social risk
C. physical risk
D. functional risk - The cost reduction approach states that product components can be redesigned without affecting performance is classified as___________?
A. product value analysis
B. product performance analysis
C. product cost analysis
D. product marketing analysis - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing
