The way how information taken out from customer’s memory or mind is classified as________?

Related Mcqs:

1. When the customers base their predictions on example that comes to mind easily are classified as__________?

   A. availability heuristic
   B. representative heuristic
   C. anchoring heuristic
   D. adjusting heuristic

2. An unlimited and permanent repository of useful information is classified as________?

   A. temporary memory
   B. motivational memory
   C. long term memory
   D. short term memory

3. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?

   A. peripheral heuristic
   B. anchoring heuristic
   C. geographical heuristic
   D. adjusting heuristic

4. The information acquired from family friends and acquaintances is classified as________?

   A. public sources
   B. media sources
   C. personal sources
   D. commercial sources

5. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

6. The people having authority to prevent information to reach the deciders and approvers are classified as________?

   A. approvers
   B. gatekeepers
   C. evaluators
   D. initiators

7. The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?

   A. basic buying and selling
   B. contractual selling
   C. contractual buying
   D. cooperative systems

8. The relationship which requires less cooperation and exchange of information is classified as________?

   A. contractual selling
   B. contractual buying
   C. cooperative systems
   D. bare bones

9. The procedure of arranging a product to occupy distinct place in target customers mind is called?

   A. Market segmentation
   B. Targeting
   C. Differentiation
   D. Positioning

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base