A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
Related Mcqs:
- The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. segmenting
B. targeting
C. positioning
D. extract target - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?
A. double way pricing
B. Two way pricing
C. reference prices
D. comparable prices - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - When the customers base their predictions on example that comes to mind easily are classified as__________?
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The distinct psychological characteristics that play key role in distinguishing one person from another is called?
A. lifestyle
B. personality
C. social class
D. None of the above
