A. membership groups
B. formal groups
C. transaction group
D. informal groups
Related Mcqs:
- The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - An impel action by strong internal stimulus is being classified as__________?
A. learning
B. breaking
C. motivation
D. drive - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - The form of human society ‘social stratification’ is classified as__________?
A. social classes
B. economic variables
C. internal factors
D. external factors - When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss - The comparison of products benefits with all other market offerings is classified as__________?
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics - When the customers base their predictions on example that comes to mind easily are classified as__________?
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic - The minor stimuli that determines when and where customer responds is classified as__________?
A. drive
B. motivation
C. learning
D. cues
