A. social classes
B. economic variables
C. internal factors
D. external factors
Related Mcqs:
- An impel action by strong internal stimulus is being classified as__________?
A. learning
B. breaking
C. motivation
D. drive - The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups - When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss - The comparison of products benefits with all other market offerings is classified as__________?
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics - The information is acquired from examining, handling and usage of the product is classified as__________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources
