The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

Related Mcqs:

1. The remembrance of good points that are related to choose a brand as compared to competing brands is called?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. both a and b

2. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics
   B. eliminating-by-acceptance heuristic
   C. heuristics
   D. conjunctive heuristic

3. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic
   B. heuristics
   C. conjunctive heuristic
   D. lexicographic heuristics

4. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

5. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions
   B. English auctions
   C. Dutch auctions
   D. Sealed-bid auctions

6. The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?

   A. modified buyers
   B. modified task
   C. modified rebuy
   D. modified buy

7. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

8. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing
   B. selective shopping
   C. selective attention
   D. selective retention

9. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route
   B. central cues
   C. value cues
   D. peripheral route

10. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

    A. expectancy value model
    B. belief based model
    C. need based model
    D. want based model