The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

Related Mcqs:

1. The influential model of attitude change and attitude formation is_________?

   A. elaboration likelihood model B. value likelihood model C. expectancy elaboration model D. value elaboration model...

2. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route B. central cues C. value cues D. peripheral route...

3. The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?

   A. central cues B. value cues C. peripheral cues D. value route...

4. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers B. non-strivers C. non-believers D. believers...

5. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

6. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics B. eliminating-by-acceptance heuristic C. heuristics D. conjunctive heuristic...

7. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic B. heuristics C. conjunctive heuristic D. lexicographic heuristics...

8. The remembrance of good points that are related to choose a brand as compared to competing brands is called?

   A. selective attention B. selective distortion C. selective retention D. both a and b...

9. The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

   A. extract brands B. bait brands C. retained brands D. lifetime brands...

10. If the points of parity and points of difference are not credible of both categories then the brand is ________?

    A. legitimate player B. not legitimate player C. straddle player D. category point of difference...