A. strivers
B. non-strivers
C. non-believers
D. believers
Related Mcqs:
- The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The low involved buying behavior of consumers while perceiving significant differences between brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The split loyal can show the company’s ___________?
A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses - The hard core loyal helps company to identify its product _________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
