A. brand classification
B. brand association
C. brand dilution
D. brand prestige
Related Mcqs:
- The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal - The consumers who are used to buy only brand all the time are classified as _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain
