A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
Related Mcqs:
- The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio
