The brand attributes associations that are not unique but similar to some other brands are classified as __________?

Related Mcqs:

1. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics B. eliminating-by-acceptance heuristic C. heuristics D. conjunctive heuristic...

2. The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

   A. brand classification B. brand association C. brand dilution D. brand prestige...

3. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

4. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

5. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic B. heuristics C. conjunctive heuristic D. lexicographic heuristics...

6. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage B. brand presence C. brand performance D. brand decline...

7. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers B. non-strivers C. non-believers D. believers...

8. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

9. The low priced brands in the brand portfolio of particular Company are classified as _______?

   A. traffic builders B. fighter brands C. flankers D. competing brands...

10. The offering of all brands and the brand lines by a particular Company is considered as __________?

    A. Company portfolio B. brand portfolio C. brand line portfolio D. corporate portfolio...