A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
Related Mcqs:
- The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - By mixing two brands of tea and selling the mixture at the rate of Rs. 177 per kg. a shopkeeper makes a profit of 18%. If to every 2 kg of one brand costing Rs. 200 per kg, 3 kg of the other brand is added, then how much per kg does the other brand cost?
A. Rs. 110
B. Rs. 120
C. Rs. 140
D. None of these
Read More Details about this Mcq - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - Which TWO of the following are true of the learning set procedure?
1:The animals learns to focus on classes of cues that are inaccurate predictors of reward
2:In the win-stay, lose-shift strategy, the animal learns to persist with a choice that yields food, but shift to the other object if it does not
3:In the learning-set procedure, all stimuli and associations have equal effect on the animal’s behaviour
4:The occurrence of reward can be regarded as a stimulus that can enter into associations or acquire discriminative control over an instrumental actionA. 1 & 2
B. 2 & 3
C. 1 & 3
D. 2 & 4 - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - Among various glands, salivary gland secretion is unique in that, its secretions is unique in that, its secretion are controlled by___________?
A. Hormones
B. Nerves
C. Chemicals
D. All of the above - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers
Mcq Added by: admin