A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra
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The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
0
The concept of viewing brands as belief complexed system is classified as __________?
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity
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The share of market, mind and customer heart are three variables for analyzing _________?
A. threaten branding
B. potential branding
C. primal branding
D. strength branding
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The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses
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The representation of consumer preferences and perceptions in visual manner is classified as __________?
A. leverage able advantage
B. non leverage advantage
C. announced advantage
D. inspiring advantage
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In brand mantra, the process of making it memorable is classified in dimension of __________?
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation
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In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. simplifying
B. straddling
C. communication
D. inspiration
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The differentiability, deliverability and desirability are considered as __________?
A. communication
B. inspiring
C. simplifying
D. straddling
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The communication, inspiration and simplification are the criteria for designing _________?
A. points of references
B. points of positioning
C. points of association
D. points of differences
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