Crafting Brand Positioning

A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra

A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity

A. threaten branding
B. potential branding
C. primal branding
D. strength branding

A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses

A. leverage able advantage
B. non leverage advantage
C. announced advantage
D. inspiring advantage

A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation

A. simplifying
B. straddling
C. communication
D. inspiration

A. communication
B. inspiring
C. simplifying
D. straddling

A. points of references
B. points of positioning
C. points of association
D. points of differences

A. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra