Crafting Brand Positioning

A. leverage differentiation
B. comparative differentiation
C. services differentiation
D. faster differentiation

A. points of association
B. points of differences
C. points of references
D. points of positioning

A. competitive membership
B. category membership
C. position membership
D. target membership

A. desirability
B. deliverability
C. differentiability
D. feasibility

A. desirability
B. deliverability
C. differentiability
D. feasibility

A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity

A. announcing category benefits
B. comparing to examples
C. relying product description
D. all of the above

A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation

A. category points of parity
B. desirable points of parity
C. feasible points of parity
D. deliverable points of parity

A. segmenting
B. targeting
C. positioning
D. extract target