The act of designing firm’s offers and to occupy distinct place is considered as __________?

Related Mcqs:

1. The procedure of arranging a product to occupy distinct place in target customers mind is called?

   A. Market segmentation
   B. Targeting
   C. Differentiation
   D. Positioning

2. The factors that must be considered while designing the pricing strategies are?

   A. price of competitors
   B. strategies of competitors
   C. marketing strategy
   D. all of above

3. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

   A. services differentiation
   B. faster differentiation
   C. leverage differentiation
   D. comparative differentiation

4. The communication, inspiration and simplification are the criteria for designing _________?

   A. legitimate mantra
   B. straddle mantra
   C. visual mantra
   D. branding mantra

5. The distinct psychological characteristics that play key role in distinguishing one person from another is called?

   A. lifestyle
   B. personality
   C. social class
   D. None of the above

6. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

7. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

   A. market centered company
   B. competitor centered company
   C. customer centered company
   D. profit centered company

8. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

   A. whole strategic view
   B. whole channel view
   C. whole product adaptation
   D. whole communication adaptation

9. The variables such as market and product variability plays a role in designing of?

   A. positioning strategy
   B. targeting strategy
   C. differentiation
   D. market segmentation

10. In designing the brand portfolio, the focus is always on _________?

    A. maximum market coverage
    B. minimum market coverage
    C. categorize market coverage
    D. brand house coverage