Crafting Brand Positioning

A. narrative branding
B. explained branding
C. potential branding
D. weak branding

A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference

A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference

A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage

A. employee differentiation
B. process differentiation
C. image differentiation
D. working differentiation

A. targeting
B. positioning
C. extract target
D. segmenting

A. industry
B. Corporation
C. organization
D. subsidiary

A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation

A. competitor’s
B. industry
C. Corporation
D. organization

A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation