A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation
Related Mcqs:
- When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The factors that can help in differentiation of services include _________?
A. delivery and installation
B. customer training and consultation
C. ordering ease
D. all of the above - If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - A company can create differentiation for its product with the help of _________?
A. channel differentiation
B. image differentiation
C. employee differentiation
D. all of the above
