A. channel differentiation
B. image differentiation
C. employee differentiation
D. all of the above
Related Mcqs:
- The factors that can help in differentiation of services include _________?
A. delivery and installation
B. customer training and consultation
C. ordering ease
D. all of the above - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation
