A. product line
B. product class
C. need family
D. product family
Related Mcqs:
- According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - In the product hierarchy, the product variant or item is classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - Finding new ways to create more satisfying products for customers is called?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development - According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs
