The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

Related Mcqs:

1. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

2. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch B. up-market stretch C. Two-way stretch D. left-market stretch...

3. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

4. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

   A. line consistency B. line stretching C. line filling D. line depth...

5. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

6. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix B. average length of product mix C. average depth of product mix D. consistency of product mix...

7. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

8. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

9. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

   A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix...

10. All the items including in product line that share more than one form of particular products are classified as ___________?

    A. factor of durability B. factor of performance C. product type D. item...